QR.bizNewsInstagram launches its own version of YouTube

Instagram launches its own version of YouTube

Videos play longer than the 60 second limit usually seen on Instagram, and can in fact run as long as 10 minutes.

Like YouTube, IGTV will focus its spotlight on its brightest stars allowing you to uncover new channels and personas that appeal to your specific interests. Of course, that means the new app is vertical and full screen.

The report says that Instagram isn't looking for content that is "too polished" in the traditional TV show mould, but rather hoping that new-style Internet creators will set a more modern tone. In addition to the enormous increase in video time limits, Instagram is giving IGTV an Explore tab, which is where all of these long-form videos will live. While there's a stand-alone IGTV app, you'll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.

IGTV will begin rolling out globally on iOS and Android over the next few weeks. High-profile initial users include Kim Kardashian West, Selena Gomez, and Kevin Hart, Instagram said in a press release, as well as the influencer Lele Pons, who will be making a cooking show, and the Instagram-famous dog Jiffpom.

Vertical video is the only supported format for IGTV. Twitch offers the ability to share ad revenues if you run at least three broadcasts per week, and splits the money generated from subscriptions, which are offered for an ad-free experience.

"Younger audiences are spending more time with amateur content creators and less time with professionals", Instagram said in a blog post.

Instagram's platform is also reaching a huge milestone today: 1 billion users.

Rumors have circulated over the past few months suggesting that Instagram was preparing to allow longer videos on its platform. Like cable TV, you just turn it on and mindlessly consume all the content.

"We've come a really long way in just eight years, and it's thanks to this incredible community ... that we've been able to launch IGTV", Instagram CEO Kevin Systrom said on stage at a launch event in San Francisco that was beset by delays and technical issues. As with Snapchat's Discover hub, IGTV videos will be vertical and will be separated across multiple channels, which can be browsed individually or happened upon via a smattering of content discovery tools. But, in IGTV, the creators are the channels. Facebook reported a pi-like monthly growth rate of 3.14% with 2.196 billion monthly active users.

"The way we are watching video is changing", Systrom told the event.

Avery Hartmans  Business Insider

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