QR.bizNewsIHOP becomes IHOb, gets pancaked on social media | Fort Worth Star-Telegram

IHOP becomes IHOb, gets pancaked on social media | Fort Worth Star-Telegram

Meantime, Burger King gently tweaked IHOB by jokingly announcing a change of name and logo on its Twitter account.

The company previously known as the International House of Pancakes has rebranded as the International House of Burgers, according to a tweet from the restaurant.

And it doesn't stop there.

"The big opportunity for the IHOb brand is to develop our lunch and dinner business".

For now, the IHOP name remains on the chain's 1,671 restaurants across the country, including local outlets in Brainerd, Hixson, Fort Oglethorpe, Cleveland and Dalton, Georgia. The decision immediately set off waves of speculation about what the "B" could stand for. To add to this, they will also add a bunch of new burgers to their menu to help beef up that reputation.

Rebelez said that the restaurant chain is "growing like crazy" and that it soon will be worldwide.

IHOb has been fairly silent on whether this is a permanent change or not, but it's a fairly good bet that it's just a temporary change to launch the new line of burgers.

Burger joints, meanwhile, fired off blistering tweets about IHOP's change. And just this month, KFC announced plans to sell a vegetarian equivalent of its chicken to attract a new base.

And since a short stack is typically made up of three pancakes, we thought we'd serve up three lessons communications professionals can take away from the campaign.

"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce". "If you want a burger and beer, you are not going to come to IHOP".

And though a juicy cheeseburger may still be top of mind when you think of Wendy's, the company's social media chops have caught the attention of many a Twitter user.

Steak n' Shake has yet to respond to what is clearly a gauntlet being thrown down, but Twitter was only too happy to let IHOp, sorry I mean IHOb, know how they felt about the switch.

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