QR.bizNewsHuawei tops Samsung as the world's biggest smartphone seller

Huawei tops Samsung as the world's biggest smartphone seller

Huawei shipped 40.2 million devices in China in the second quarter, 8% more than a year earlier, to increase its share of the market to a dominant 44%.

"Smartphone companies need to adapt rapidly to the "new normal" of the pandemic", said Senior Analyst, Ben Stanton.

Huawei has taken the top spot as the world's biggest smartphone vendor after shipping out 55.8 million devices in the last quarter, beating Samsung's 53.7 million units.

However, in markets outside China, Huawei's shipments fell 29 per cent. Huawei did well in some Eastern European markets such as Russian Federation and Ukraine.

At this point, Huawei is said to be responsible 70-percent of all smartphones sold in China.

The strong performance comes as Huawei shifts its focus to its home China market as a result of USA sanctions and China's aggressive plans to accelerate the commercialization of 5G technology.

Huawei's second-quarter shipment actually represented a 5% drop from the same quarter in 2019. According to IDC global quarterly tracking, the global smartphone market shipments fell 16.0% year on year in Q2 2020.

Samsung declined 29 per cent year-over-year as its core markets including Latin America, India, Europe and the United States were struggling from the effects of the pandemic and lockdowns.

This was a 62% year-on-year and 225% quarter-on-quarter growth for Apple, and made it the fastest growing smartphone maker in the country.

Huawei said in a statement it was a sign of "exceptional resilience". It's unlikely Huawei will be able to maintain its position as the global economy recovers, with retailers in countries outside China increasingly wary of stocking the company's products.

Overall, the global smartphone market shrank 24% to 271.4 million units in the second quarter year-on-year, according to Counterpoint, marking its fastest ever decline. The company continues to struggle against mid-range competition from Chinese OEMs in many markets.

A years-long U.S. pressure campaign against Huawei has handicapped the Shenzhen-based firm's global business.

Huawei has yet to publicly address the impact these curbs will have on its operations.

Huawei's rise has brought extensive security concerns in recent months.

It remains unclear how much of Huawei's second-quarter sales were driven by its 5G smartphones and high-end models that are most vulnerable to the restrictions, said Nicole Peng, vice president of Mobility at Canalys.

Huawei enjoys its moment in the sun as it leapfrogs Samsung to become the world's largest smartphone company by units shipped

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