QR.bizNewsAI needs to be regulated, says Google CEO

AI needs to be regulated, says Google CEO

Sundar Pichai, the chief executive of Google LLC parent Alphabet Inc., has penned an op-ed piece calling for the implementation of "global standards" to regulate the use of artificial intelligence.

Pichai said in a speech in Brussels that "there is no question in his mind that artificial intelligence needs to be regulated".

He said: "Just like the European Union is an institution that comes together to work at scale, I think there are times when scale gives you the opportunity to do more important things than you can do with smaller companies". The call comes ahead of the European Commission's planned presentation of its AI strategy, set to be announced early this year.

Sundar Pichai said the correct use of AI had the potential to save lives, but issues such as deep fakes and the "nefarious uses of facial recognition" showed it could also be a danger to public safety.

While Pichai calls for new regulation, he makes the case that in certain areas, there are already guidelines in place.

But he didn't speak out against rivals such as Amazon that do sell the controversial technology.

"Sensible regulation must also take a proportionate approach and reconcile potential harm with social opportunities", he said, adding that existing standards such as the strict European General Data Protection Regulation could be adopted instead of starting from scratch. "This is especially true in areas that are high risk and high value", he said.

Pichai said regulators should refrain from establishing blanket rules covering all AI, instead taking into account the way it's used in different fields.

In parallel with the EU's efforts, the USA is also studying what regulations are needed to address AI, which is predicted to have disruptive effects on society, especially in terms of jobs, and in determining economic prosperity.

"Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues", said Smith.

According to Pichai, Google's internal AI principles, which the company released in 2018, and the company's open source tools that test whether AI decisions comply with those principles could help create a fair, universal legal framework for AI to accomplish.

Recognizing that Google and Alphabet themselves use AI extensively, from Android smartphones to Waymo self-driving cars, Pichai said: "Companies such as ours can not just build promising new technology and let market forces decide how it will be used". "By ensuring it is developed responsibly in a way that benefits everyone, we can inspire future generations to believe in the power of technology as much as I do".

Google’s CEO calls for regulation of artificial intelligence

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